Digital Cocktail In Lugano THE VIEW Lugano

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Digital Cocktail In Lugano
04/07/2018
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TUESDAY 4th JULY – at 18:00

THE VIEW Lugano is pleased to invite you to the second Digital Cocktail of the season dedicated to digital enthusiasts. This event combines a seminar held by leading professionals in the digital field with a cocktail on the terrace and breathtaking views of Lake Lugano. Enjoy networking in this wonderful location.

On July 4th, we will host Ale Agostini and Salvatore Russo, two leading digital professionals and authors of several books including “Fare Carriera con Linkedin” (Making a Career on Linkedin)” and  “SEO & Content”. They will be discussing “How to promote your business on Linkedin and how to build brand identity on social media to increase business”.

The seminar will cover the following topics:

  • Managing the presence of your company on Linkedin
  • Social selling
  • Advertising campaigns on Linkedin
  • The synergies between employee profiles and personal profiles
  • How to build an editorial plan for use on Linkedin

Speakers: Ale Agostini and Salvatore Russo

Duration: 90 minute Seminar

Seminar Language: Italian

Event is relevant to: Marketing Managers, Social Media Managers, Digital Marketing Manager, Sales Managers, Human Resource experts.

Following the seminar, you will be able to network with fellow professionals on the wonderful terrace of THE VIEW Lugano while you enjoy a standing cocktail with finger foods prepared by the chef.

More about our experts

ALE AGOSTINI
A businessman passionate about digital marketing and managing Director of Bruce Clay Europe, a SEO and digital marketing agency founded in the United States in 1996. Since 2009, he has taught “Search Engine Marketing” in several professional master classes organized by Sole 24 Ore and Iulm. He has been a speaker at various international digital marketing events including SMX, Emetrics, BIT and SMAU, and has international management experience in the marketing of Ferrero and Campari for whom he launched the “Crodino-Gorilla” campaign in 2000. He is co-author of the book “La tua reputazione su Google e i social media”, “Content & Seo” e “Fare Carriera con Linkedin” published by Hoepli. Visit the blog.

SALVATORE RUSSO
Describing himself as “a creative marketing man with his hands dirtied by coding”, Salvatore Russo has more than ten years of experience in creating marketing campaigns, brand identities, storytelling, editorial plans, email marketing strategies, content marketing, and creating and organization events. Since 2011 he has been in charge of the marketing for 6sicuro.it, the first online insurance comparator in Italy. He is also the creator and supervisor of the corporate blog, which became a case study cited in many digital marketing books. Visit the blog.

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