Digital Archives - The View Lugano
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22/10/2019
23/10/2019
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Digital Cocktails – “Branding: the logo is not the brand”

THE VIEW Lugano is pleased to present a series of new training and network “Digital Cocktails” dedicated to digital issues. On Tuesday 21st May, marketing and branding expert Andrea Crespi will present “Branding: the logo is not the brand,”a topic that will cover how there is still a lot of confusion around the term branding and yet how it is one of the most profitable, performing and long-lasting marketing activities there is.

BRANDING: THE LOGO IS NOT THE BRAND

NO BRAND NO BUSINESS

In this meeting we will discover why and how the brand conditions our consumers’ choices.

Workshop program:

  • What is branding?
  • Key aspects of designing a successful brand
  • What is the visual coordinate of a brand
  • Why is it important in a marketing strategy?
  • Brand design (Case History)

Digital Cocktails – “Instagram: The Social Media”

THE VIEW Lugano is pleased to present a series of new training and network “Digital Cocktails” dedicated to digital issues. On Tuesday June 25th, Instagram and travel influencer expert Pamela Pintus, will present “Instagram: The Social Media” a topic that will cover how to get the most out of Instagram.

This title of this first event is of interest to you if you are:

An entrepreneur looking to increase visibility for your business, someone very interested in fashion or travel, an artist looking for recognition or someone simply curious!

Instagram master class held by ClubIn

A course designed to show how successful Instagram can be as a Marketing tool.
Instagram has 1 billion monthly active users worldwide, and is the social network with the highest engagement rate. Instagram data registration is constantly growing.
With this in mind it is clearly essential for companies to include Instagram in their communication strategy, taking advantage of its marketing capabilities.
Take this opportunity to participate in an advanced training course held at THE VIEW Lugano by Andrea Crespi, Art Director & Creative Instagram Influencer of ClubLab.